Is Rolex British or Swiss? Complete Guide

Rolex factory

Is Rolex British or Swiss? Complete Guide

The answer to that question is technically both. Or, to be more precise, it is a Swiss company with British heritage.

Rolex was founded in 1905 by Hans Wilsdorf in London, Great Britain. Initially, the company was named Wilsdorf & Davis and specialized in the distribution of timepieces. The name Rolex was not born until 1908 when Wilsdorf wanted a name that was short, easy to say and remember in any language. It would also have to look good on movements and dials. 

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When Does Rolex Raise Prices? Complete Guide

Rolex authorized dealer

When Does Rolex Raise Prices? Complete Guide

Rolex is not a direct-to-consumer company. Instead, it has hundreds of official Rolex retailers that sell Rolex watches under a retailer agreement/contract. Rolex supplies watches to its retailers and they sell them to final customers. Rolex sets the official recommended retail prices that retailers are expected to sell them for. This is similar to how pricing of cars and manyother items work around the world.

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