Is Rolex British or Swiss? Complete Guide
The answer to that question is technically both. Or, to be more precise, it is a Swiss company with British heritage.
Rolex was founded in 1905 by Hans Wilsdorf in London, Great Britain. Initially, the company was named Wilsdorf & Davis and specialized in the distribution of timepieces. The name Rolex was not born until 1908 when Wilsdorf wanted a name that was short, easy to say and remember in any language. It would also have to look good on movements and dials.