When Does Rolex Raise Prices? Complete Guide
Rolex is not a direct-to-consumer company. Instead, it has hundreds of official Rolex retailers that sell Rolex watches under a retailer agreement/contract. Rolex supplies watches to its retailers and they sell them to final customers. Rolex sets the official recommended retail prices that retailers are expected to sell them for. This is similar to how pricing of cars and manyother items work around the world.
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