How many Rolex Dealers are there in Russia? [List of Rolex Dealers Russia]

How many Rolex Dealers are there in Russia? Complete Guide

Rolex has official retailers all over the world. From some of the smallest nations to the largest. In some countries, Rolex only has one official retailer and in others, they have tens of them.

So how many authorized Rolex dealers are there in Russia? There are 19 authorized Rolex dealers in Russia. The majority of them are located in west Russia with 12 of them being located in the capital Moscow and 3 in St. Petersburg.

In countries with multiple Rolex stores, it’s common for a company to own several Rolex retail stores. But in Russia, it is different because all of the 19 Rolex retail stores are owned by one company, Mercury.

Mercury has an exclusive contract with Rolex in Russia and therefore has a monopoly on the sale of new Rolex watches in the country. Mercury, known as Mercury retail group is one of the largest retailers in Russia and describes itself as “the leader in the ultra-convenience segment, with ~13,500 stores focused on everyday shopping.” With a total of around 13,500 stores around Russia, the Rolex retail part only makes up a tiny fraction of this company’s stores.

Mercury Rolex Russia

In 2020, the Mercury retail group had total revenue of 577 billion rubel, approximately 9 billion USD. It employed about 125,000 people. But as mentioned, the 19 Rolex retail stores only make up a small portion of this.

Rolex Halts exports to Russia

In 2022, following Russia’s invasion of Ukraine on the 24th of February, Rolex decided to halt all exports to Russia. Rolex wasn’t alone in doing this. Many other Swiss watch brands including Swatch Group, LVMH, and Richemont also decided to halt their exports to Russia. Rolex awaited and looked at what other industry competitors would do and then took a decision to stop its exports. On the 28th of February, Breitling also announced that they stopped deliveries of watches to Russia and closed three boutiques.

As such, the only Rolex watches that are being sold following the invasion are watches that are still unsold and delivered prior to the war as well as by independent watch dealers. Unlike in some other countries, Rolex does not own any companies or properties in Russia. With Russia being the 17th-biggest export market for Swiss watches, the halted export to Russia is not a huge blow for Rolex. Moreover, because of the great demand and scarcity of Rolex watches, the company can easily reallocate its watches to other countries and still have no issues in getting them sold.

In announcing the halted export of watches to Russia, Rolex made no statement about whether or when Rolex would return to the Russian market.

Some of the Rolex retailers in Russia also sell other brands that Rolex, but some are exclusively Rolex boutiques. But since most Swiss watch brands have halted their exports, the stores will likely have to close until the export bans from Swiss watch brands are lifted as they will eventually have no goods to sell.

Rolex authorized dealers in Russia list

‭ROLEX BOUTIQUE «VREMENA GODA»‬

Vremena Goda, 48 Kutuzovsky Prospekt
121108 Moscow
Russia

+7 495 933 73 66

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MERCURY BOUTIQUE RODINA GRAND HOTEL & SPA

Rodina Grand Hotel & Spa, Vinogradnaya ul., 33
354008 Sochi
Russia
+7 862 253 07 07

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‭ROLEX BOUTIQUE TSUM‬

Tsum, 2 Petrovka Street
125009 Moscow
Russia
+7 495 933 00 50

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MERCURY BOUTIQUE

7 Tretyakovsky Proezd
109012 Moscow
Russia
+7 495 933 33 93

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ROLEX BOUTIQUE METROPOL HOTEL‬

Metropol Hotel, 2 Teatralniy Proezd
109012 Moscow
Russia
+7 495 933 33 70

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MERCURY BOUTIQUE HYATT REGENCY EKATERINBURG HOTEL‬

Hyatt Regency Ekaterinburg Hotel, 8 ul. Borisa Yeltsina
620014 Ekaterinburg
Russia
+7 343 359 49 90

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MERCURY BOUTIQUE CROCUS CITY MALL‬

Crocus City Mall, MKAD et Volokolamskoe Shosse
143400 Moscow
Russia
+7 495 933 59 39

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MERCURY BOUTIQUE GRAND HOTEL EUROPE

Grand Hotel Europa, 1/7 Mikhailovskaya Street
191011 Saint Petersburg
Russia
+7 812 329 65 77

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‭MERCURY BOUTIQUE‬

31 Kutuzovsky Prospekt
121165 Moscow
Russia
+7 495 933 30 31

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ROLEX BOUTIQUE GUM‬

Red Square 3
109012 Moscow
Russia
+7 495 937 53 73

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ROLEX BOUTIQUE DLT‬

DLT Mall, 21-23 Konushniya Street
191186 Saint Petersburg
Russia
+7 812 648 08 50

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MERCURY BOUTIQUE FOUR SEASONS HOTEL MOSCOW

Four Seasons Moscow Hotel, 2 Okhotniy Ryad Street 2
109012 Moscow
Russia
+7 495 933 30 41

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‭MERCURY BOUTIQUE‬

Petrovka 15, Bld 1
107031 Moscow
Russia
+7 495 933 31 24

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‭MERCURY HYATT REGENCY SOCHI HOTEL‬

Ordzhonikidze 17
354000 Sochi
Russia

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‭ROLEX BOUTIQUE RADISSON SLAVYANSKAYA HOTEL‬

Radisson-Slavyanskaya Hot., Europe Square 2
121059 Moscow
Russia
+7 495 933 35 21

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‭MERCURY BOUTIQUE RADISSON COLLECTION HOTEL MOSCOW‬

Radisson Royal Moscow, 2/1 Bld. 1, Kutuzovskiy Prospekt
121248 Moscow
Russia
+7 495 933 34 14

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ROLEX BOUTIQUE «GRAND MARINA»‬

Nserbskaya 1a
354009 Sochi
Russia
+7 862 240 80 80

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ROLEX BOUTIQUE‬

Nevsky Avenue 150
191024 Saint Petersburg
Russia
+7 812 648 08 60

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