New Omega Electronic Warranty Guarantee Cards 2021
Omega has announced that from the 1st of January 2021, the brand will introduce new electronic guarantee/warranty cards.
Omega is one of few brands in its category to not use electronic warranties, so now, unsurprisingly, Omega has taken the leap to just that.
To begin with, Omega has previously used non-electronic warranty cards and activation like most other brands. But over time, brands have moved to electronic guarantees due to a number of different benefits they offer.
Now, Omega has not announced in detail exactly how their new electronic guarantee system works, but the core principles of them remain mostly the same as many other brands.
Let’s look at what the new guarantee activation system means for the customers and for the market.
New Omega electronic guarantee cards
First of all, the warranty on Omega watches, which is currently 5 years for all of its timepieces, and which was announced on July 1st, 2018, will remain unchanged.
The main change relates to the way the warranty is activated and registered. One of the primary benefits for Omega to begin using electronic warranties is that Omega can see exactly when a warranty is activated. On the previous guarantee, the date on which the warranty was activated was only based on the date which was written on the guarantee card. The catch for Omega was that Omega retailers could leave the date blank and then allow the buyer to fill in any date they wanted, and thus technically extending the warranty, although it “should have” been dated at the point of sale.
Maybe most important is that we can assume that thanks to this new system, Omega will get a greater in-depth knowledge and source of information about when and how their watches are being sold. Whenever a warranty is activated (and thus a watch is sold), Omega will get this information and will thereby be able to learn more about their dealer network, sales, performance, and much more.
This article will be updated as more information becomes available.
Old Omega warranty cards
The previously used warranty cards for Omega watches were not electronic, and this means that at the point of sale, they were dated with a pen and “stamped” by the official retailer at the point of sale. This meant that there was no real way to check when a warranty card was actually activated for Omega, nor get information about their retailers’ sales.
It was only a matter of time before Omega would finally take the leap to make this upgrade because of the benefits that electronic warranties offer, but now, Omega finally has the technical system in place to introduce it.
More detailed information to come as it becomes available…