Rolex Retail Price List 2022 & 2023 [Price Increase Complete List]

Rolex Retail Price List 2022 & 2023

Before the new year of 2020, Rolex announced it would increase the prices for all its models in 2020. The average price increase has been estimated to be about 7% across all watches in EUR price, but the actual price increase for each specific model ultimately depends on the country and the local currency.

This is the Rolex price list in EUR for 2022 after the Rolex price increase in 2022. Local differences may apply. The price increase has been rolled out worldwide, but the exact price increases can vary depending on the currencies in respective countries. This resource will be updated continuously.

Update in January 2020: The price increase has been reported to apply worldwide, but the percentage of the price has increased varies greatly depending on the country. Switzerland seems to be one of the countries where the prices have increased the least. Great Britain, the United States, Singapore, Hong Kong, and other countries have had high-percentage Rolex price increases.

January 2022 Rolex price increase

Rolex announced yet another price increase. We have updated the list with all of the latest Rolex retail prices for 2022 and also kept the old list with the old retail prices for your reference. The price increase was very thoughtful by Rolex in regards to which they increased the prices for the most popular models the most. This includes models such as the stainless steel Submariner, Steel Daytona, and all of the steel GMT-Master models, to mention a few. This goes to show that Rolex is well aware of the imbalance between its supply and demand, and the exorbitant premiums that they have on the secondhand market. And comparing the gap between the retail price and the secondhand price, Rolex’s price increase is barely noticeable as there is still a roughly 100% premium on these models.

All prices listed in this article are the manufacturer’s suggested retail prices in EURO (€) V.A.T. included. Note that as currencies and VAT rates vary in Europe, the list price will also vary. Across Europe, the list prices can vary by up to about 10% because of these factors.

In this article, we share the Rolex 2021 and 2022 retail prices for the most common Rolex collections. Thus some collections (and certain models) are omitted. If you are wondering about the list price for a particular model in 2022, please do not hesitate to leave a comment below and we’ll be happy to assist.

Rolex price increase 2023

On the 1st of January, 2023, Rolex increased the prices of all the watches in the collection. The price increases varied depending on the different models but on average, Rolex prices increased by 2.5%. Some were increased more, some were increased less.

January 1st of the new year is the most common time when Rolex increases its prices so it hardly came as a shock to anyone.

Rolex Retail Price List 2022

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In January 2022, Rolex increased the recommended retail prices for its models once again. Rolex did not increase the prices equally across the range. The models that received the highest price increases were stainless steel sports models, and those that received the lowest price increases were solid precious metal watches that already have high list prices. With this strategic increase, we can assume that Rolex deliberately increased the prices for the most popular models. The price increase for these models will have no effect on Rolex’s sales due to the fact that they are extremely popular and demand far surpasses the supply.

Many of the less popular models that Rolex wants to sell more of received modest price increases.

Below is an updated list of Rolex retail prices for 2022. Note that this price list is in EUR and unless stated otherwise, for standard dials without diamonds or gemstones. Naturally, versions with gemstones or special dials will be priced slightly higher than standard dials. Also, note that the prices vary across Europe slightly due to the differences in the VAT rate.

We have still kept the price list for 2020/2021 further down in this post so you can compare the price differences between the old and the new price.

Rolex Day-Date 36 retail price list 2022

• Day-Date 36 reference 128235. Recommended retail price:  €35300.
• Day-Date 36 reference  128238. Recommended retail price:  €32600.
• Day-Date 36 reference 128239. Recommended retail price:  €35300.
• Day-Date 36 reference 128345RBR. Recommended retail price:  €47700.
• Day-Date 36 reference 128348. Recommended retail price: €45100.
• Day-Date 36 reference 128349. Recommended retail price:  €47700.

Rolex Day-Date 40 retail price list 2022

• Day-Date 40 reference 228206. Recommended retail price: €60600. (Discontinued March 2022)
• Day-Date 40 reference 228235. Recommended retail price:  €38600.
• Day-Date 40 reference 228238. Recommended retail price:  €35900.
• Day-Date 40 reference 228239. Recommended retail price:  €38’600.
• Day-Date 40 reference 228345RBR. Recommended retail price:  €53100.
• Day-Date 40 reference 228348RBR. Recommended retail price:  €50500.
• Day-Date 40 reference 228349RBR. Recommended retail price:  €53100.
• Day-Date 40 reference 228396TBR. Recommended retail price:  €107300.
• Day-Date 40 reference 228398TBR. Recommended retail price:  €77600.

Rolex Sky-Dweller retail price list 2022

• Sky-Dweller reference 326235. Recommended retail price:  €39750.
• Sky-Dweller reference 326238. Recommended retail price:  €38350.
• Sky-Dweller reference 326933. Recommended retail price:  €17450.
• Sky-Dweller reference 326934. Recommended retail price:  €14600.
• Sky-Dweller reference 326935. Recommended retail price:  €47400.
• Sky-Dweller reference 326938. Recommended retail price:  €44800.

Rolex Datejust 36 retail price list 2022

• Datejust 36 reference 126200 Jubilee. Recommended retail price:  €7150.
• Datejust 36 reference 126200 Oyster bracelet. Recommended retail price:  €6950.
• Datejust 36 reference 126201 Jubilee bracelet. Recommended retail price:  €11700.
• Datejust 36 reference 126201 Oyster bracelet. Recommended retail price:  €11050.
• Datejust 36 reference 126203 Jubilee bracelet. Recommended retail price:  €11400.
• Datejust 36 reference 126203 Oyster bracelet. Recommended retail price:  €10750.
• Datejust 36 reference 126231 Jubilee bracelet. Recommended retail price:  €11800.
• Datejust 36 reference 126231 Oyster bracelet. Recommended retail price:  €11150.
• Datejust 36 reference 126233 Jubilee bracelet. Recommended retail price:  €11500.
• Datejust 36 reference 126233 Oyster bracelet Recommended retail price:  €10850.
• Datejust 36 reference 126234 Jubilee bracelet. Recommended retail price:  €8350.
• Datejust 36 reference 126234 Oyster bracelet. Recommended retail price:  €8150.
• Datejust 36 reference 126281RBR Jubilee. Recommended retail price:  €18150.
• Datejust 36 reference 126284 Jubilee. Recommended retail price:  €14900.

Rolex Datejust 41 retail price list 2022

• Datejust 41 reference 126300 Jubilee bracelet. Recommended retail price:  €7550.
• Datejust 41 reference 126300 Oyster bracelet. Recommended retail price:  €7750.
• Datejust 41 reference 126301 Jubilee bracelet. Recommended retail price:  €13300.
• Datejust 41 reference 126301 Oyster bracelet. Recommended retail price:  €12700.
• Datejust 41 reference 126303 Jubilee bracelet. Recommended retail price:  €13400.
• Datejust 41 reference 126303 Oyster bracelet. Recommended retail price:  €12300.
• Datejust 41 reference 126331 Jubilee bracelet. Recommended retail price:  €13400.
• Datejust 41 reference 126331 Oyster bracelet. Recommended retail price:  €12800.
• Datejust 41 reference 126333 Jubilee bracelet. Recommended retail price:  €13000.
• Datejust 41 reference 126333 Oyster bracelet. Recommended retail price:  €12400.
• Datejust 41 reference 126334 Jubilee bracelet. Recommended retail price:  €9750.
• Datejust 41 reference 126334 Oyster bracelet. Recommended retail price:  €9550.

Rolex Oyster Perpetual 36 retail price list 2022

• Oyster Perpetual reference 116000. Recommended retail price:  €5100. (DISCONTINUED 2020)
• Oyster Perpetual reference 126000. Recommended retail price: €5500.

Rolex Oyster Perpetual 41 retail price list 2022

• Oyster Perpetual reference 124300. Recommended retail price:  €5850.

Rolex Cosmograph Daytona retail price list 2022

• Cosmograph Daytona reference 116500LN. Recommended retail price:  €13900.
• Cosmograph Daytona reference 116503. Recommended retail price:  €17250.
• Cosmograph Daytona reference 116505. Recommended retail price:  €38700.
• Cosmograph Daytona reference 116506. Recommended retail price:  €72600.
• Cosmograph Daytona reference 116506 baguette dial. Recommended retail price:  €78650.
• Cosmograph Daytona reference 116508. Recommended retail price:  €36000.
• Cosmograph Daytona reference 116509. Recommended retail price:  €38700.
• Cosmograph Daytona reference 116515LN. Recommended retail price:  €29250.
• Cosmograph Daytona reference 116518LN. Recommended retail price:  €27950.
• Cosmograph Daytona reference 116519LN. Recommended retail price:  €29250.

Rolex Sea-Dweller retail price list 2022

• Sea-Dweller reference 126600. Recommended retail price:  €12350.
• Sea-Dweller reference 126603. Recommended retail price:  €16300.
• Deepsea Sea-Dweller reference 126660. Recommended retail price:  €13250.
• Deepsea Sea-Dweller reference 126660 Deep Blue. Recommended retail price:  €13550.

Rolex Submariner retail price list 2022

• Submariner reference 114060. Recommended retail price:  €7500. (DISCONTINUED 2020)
• Submariner reference 116610LN. Recommended retail price:  €8500. (DISCONTINUED 2020)
• Submariner reference  116610LV. Recommended retail price:  €8900. (DISCONTINUED 2020)
• Submariner reference 116613LN. Recommended retail price:  €13400. (DISCONTINUED 2020)
• Submariner reference 116613LB. Recommended retail price:  €13400. (DISCONTINUED 2020)
• Submariner reference 116618LB. Recommended retail price:  €34000. (DISCONTINUED 2020)
• Submariner reference 116618LN. Recommended retail price:  €34000. (DISCONTINUED 2020)
• Submariner reference 116619LB. Recommended retail price:  €36500. (DISCONTINUED 2020)
• Submariner reference 124060. Recommended retail price:  €8550.
• Submariner reference 126610LN. Recommended retail price:  €9650.
• Submariner reference 126610LV. Recommended retail price:  €10150.
• Submariner reference 126613LN. Recommended retail price:  €14100.
• Submariner reference 126613LB. Recommended retail price:  €14100.
• Submariner reference 126618LB. Recommended retail price:  €36300. 
• Submariner reference 126618LN. Recommended retail price:  €36300.
• Submariner reference 126619LB. Recommended retail price:  €39000.

Rolex GMT-Master II retail price list 2022

• GMT-Master II reference 126710BLNR. Recommended retail price:  €10050.
• GMT-Master II reference 126710BLNR Jubilee. Recommended retail price:  €10250.
• GMT-Master II reference 126710BLRO. Recommended retail price:  €10050.
• GMT-Master II reference 126710BLRO Jubilee. Recommended retail price:  €10250.
• GMT-Master II reference 126711CHNR. Recommended retail price:  €14600.
• GMT-Master II reference 126715CHNR. Recommended retail price:  €37700.
• GMT-Master II reference 126719BLRO. Recommended retail price:  €37700.
• GMT-Master II reference 126719BLRO meteorite. Recommended retail price:  €39900.

Rolex Yacht-Master retail price list 2022

• Yacht-Master reference 126621. Recommended retail price:  €14300.
• Yacht-Master reference 126622. Recommended retail price:  €11750.
• Yacht-Master reference 126655. Recommended retail price:  €26850.
• Yacht-Master reference 226659. Recommended retail price:  €28350.
• Yacht-Master II reference 116680. Recommended retail price:  €17900.
• Yacht-Master II reference 116681. Recommended retail price:  €24350.
• Yacht-Master reference 116688. Recommended retail price:  €41700.
• Yacht-Master reference 116689. Recommended retail price:  €45800. DISCONTINUED 2022

Rolex Explorer retail price list 2022

• Explorer reference 214270. Recommended retail price:  €6200. Discontinued 2021
• Explorer II reference 216570. Recommended retail price:  €7900. Discontinued 2021
• Explorer reference 124270. Recommended retail price:  €6850.
• Explorer II reference 226570. Recommended retail price:  €9050.

Rolex Milgauss retail price list 2022

Milgauss reference 116400 . Recommended retail price:  €8750.

Rolex Air-King retail price list 2022

• Air-King reference 116900. Recommended retail price: €6100.  (DISCONTINUED 2022)
• Air-King reference 126900. Recommended retail price: €6950 (NEW 2022 MODEL)

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Rolex Retail Price List 2020/2021

Rolex Day-Date 36 retail price list 2020/2021

• Day-Date 36 reference 128235. Recommended retail price:  €37100.
• Day-Date 36 reference  128238. Recommended retail price:  €31600.
• Day-Date 36 reference 128239. Recommended retail price:  €34200.
• Day-Date 36 reference 128345RBR. Recommended retail price:  €51200.
• Day-Date 36 reference 128348. Recommended retail price: €44000.
• Day-Date 36 reference 128349. Recommended retail price:  €46600.

Rolex Day-Date 40 retail price list 2020/2021

• Day-Date 40 reference 228206. Recommended retail price: €60100.
• Day-Date 40 reference 228235. Recommended retail price:  €37300.
• Day-Date 40 reference 228238. Recommended retail price:  €34800.
• Day-Date 40 reference 228239. Recommended retail price:  €37300.
• Day-Date 40 reference 228345RBR. Recommended retail price:  €52000.
• Day-Date 40 reference 228348RBR. Recommended retail price:  €49400.
• Day-Date 40 reference 228349RBR. Recommended retail price:  €52000.
• Day-Date 40 reference 228396TBR. Recommended retail price:  €106400.
• Day-Date 40 reference 228398TBR. Recommended retail price:  €76300.

Rolex Sky-Dweller retail price list 2020/2021

• Sky-Dweller reference 326135. Recommended retail price:  €38300.
• Sky-Dweller reference 326138. Recommended retail price:  €35900.
• Sky-Dweller reference 326933. Recommended retail price:  €16800.
• Sky-Dweller reference 326934. Recommended retail price:  €14100.
• Sky-Dweller reference 326935. Recommended retail price:  €47000.
• Sky-Dweller reference 326938. Recommended retail price:  €44000.

Rolex Datejust 36 retail price list 2020/2021

• Datejust 36 reference 126200 Jubilee. Recommended retail price:  €6900.
• Datejust 36 reference 126200 Oyster bracelet. Recommended retail price:  €6700.
• Datejust 36 reference 126201 Jubilee bracelet. Recommended retail price:  €11300.
• Datejust 36 reference 126201 Oyster bracelet. Recommended retail price:  €10700.
• Datejust 36 reference 126203 Jubilee bracelet. Recommended retail price:  €11000.
• Datejust 36 reference 126203 Oyster bracelet. Recommended retail price:  €10400.
• Datejust 36 reference 126231 Jubilee bracelet. Recommended retail price:  €11400.
• Datejust 36 reference 126231 Oyster bracelet. Recommended retail price:  €10800.
• Datejust 36 reference 126233 Jubilee bracelet. Recommended retail price:  €11100.
• Datejust 36 reference .126233 Oyster bracelet Recommended retail price:  €10500.
• Datejust 36 reference 126234 Jubilee bracelet. Recommended retail price:  €8100.
• Datejust 36 reference 126234 Oyster bracelet. Recommended retail price:  €7900.
• Datejust 36 reference 126281RBR Jubilee. Recommended retail price:  €18000.
• Datejust 36 reference 126283 Jubilee. Recommended retail price:  €17700.
• Datejust 36 reference 126284 Jubilee. Recommended retail price:  €14800.

Rolex Datejust 41 retail price list 2020/2021

• Datejust 41 reference 126300 Jubilee bracelet. Recommended retail price:  €7500.
• Datejust 41 reference 126300 Oyster bracelet. Recommended retail price:  €7300.
• Datejust 41 reference 126301 Jubilee bracelet. Recommended retail price:  €12800.
• Datejust 41 reference 126301 Oyster bracelet. Recommended retail price:  €12200.
• Datejust 41 reference 126303 Jubilee bracelet. Recommended retail price:  €12500.
• Datejust 41 reference 126303 Oyster bracelet. Recommended retail price:  €11900.
• Datejust 41 reference 126331 Jubilee bracelet. Recommended retail price:  €12900.
• Datejust 41 reference 126331 Oyster bracelet. Recommended retail price:  €12300.
• Datejust 41 reference 126333 Jubilee bracelet. Recommended retail price:  €12600.
• Datejust 41 reference 126333 Oyster bracelet. Recommended retail price:  €12000.
• Datejust 41 reference 126334 Jubilee bracelet. Recommended retail price:  €9400.
• Datejust 41 reference 126334 Oyster bracelet. Recommended retail price:  €9200.

Rolex Oyster Perpetual 36 retail price list 2020/2021

• Oyster Perpetual reference 116000. Recommended retail price:  €5100.
• Oyster Perpetual reference 126000. Recommended retail price: €5300.

Rolex Oyster Perpetual 41 retail price list 2020/2021

• Oyster Perpetual reference 124300. Recommended retail price:  €5600.

Rolex Oyster Perpetual 39 retail price list 2020/2021

Oyster Perpetual 39 reference 114300. Recommended retail price:  €5400.

Rolex Cosmograph Daytona retail price list 2020/2021

• Cosmograph Daytona reference 116500LN. Recommended retail price:  €12500.
• Cosmograph Daytona reference 116503. Recommended retail price:  €16600.
• Cosmograph Daytona reference 116505. Recommended retail price:  €37400.
• Cosmograph Daytona reference 116506. Recommended retail price:  €72000.
• Cosmograph Daytona reference 116508. Recommended retail price:  €34800.
• Cosmograph Daytona reference 116509. Recommended retail price:  €37400.
• Cosmograph Daytona reference 116515. Recommended retail price:  €28200.
• Cosmograph Daytona reference 116518LN. Recommended retail price:  €27000.
• Cosmograph Daytona reference 116519LN. Recommended retail price:  €28200.

Rolex Sea-Dweller retail price list 2020/2021

• Sea-Dweller reference 126600. Recommended retail price:  €11100.
• Sea-Dweller reference 126603. Recommended retail price:  €15800.
• Deepsea Sea-Dweller reference 126660. Recommended retail price:  €12000.
• Deepsea Sea-Dweller reference 126660 Deep Blue. Recommended retail price:  €12300.

Rolex Submariner retail price list 2020/2021

• Submariner reference 114060. Recommended retail price:  €7500.
• Submariner reference 116610LN. Recommended retail price:  €8500.
• Submariner reference  116610LV. Recommended retail price:  €8900.
• Submariner reference 116613LN. Recommended retail price:  €13400.
• Submariner reference 116613LB. Recommended retail price:  €13400.
• Submariner reference 116618LB. Recommended retail price:  €34000.
• Submariner reference 116618LN. Recommended retail price:  €34000.
• Submariner reference 116619LB. Recommended retail price:  €36500.

New Submariner 2020/2021

• Submariner reference 126610LN. Recommended retail price: €8700
• Submariner reference 124060. Recommended retail price: €7700
• Submariner reference 126619LB. Recommended retail price: €37700
• Submariner reference 116618LB. Recommended retail price: €35200
• Submariner reference 116618LN. Recommended retail price: €35200
• Submariner reference 116610LV. Recommended retail price: €9100
• Submariner reference 116613LN. Recommended retail price: €13600
• Submariner reference 116613LB. Recommended retail price: €12600

Rolex GMT-Master II retail price list 2020/2021

• GMT-Master II reference 126710BLNR. Recommended retail price:  €9200.
• GMT-Master II reference 126710BLRO. Recommended retail price:  €9200.
• GMT-Master II reference 126711CHNR. Recommended retail price:  €14100.
• GMT-Master II reference 126715CHNR. Recommended retail price:  €36400.
• GMT-Master II reference 126719BLRO. Recommended retail price:  €36400.

Rolex Yacht-Master retail price list 2020/2021

• Yacht-Master reference 126621. Recommended retail price:  €13800.
• Yacht-Master reference 126622. Recommended retail price:  €11400.
• Yacht-Master reference 126655. Recommended retail price:  €26000.
• Yacht-Master reference 226659. Recommended retail price:  €27400.
• Yacht-Master II reference 116680. Recommended retail price:  €17800.
• Yacht-Master II reference 116681. Recommended retail price:  €24200.
• Yacht-Master reference 116688. Recommended retail price:  €41400.
• Yacht-Master reference 116689. Recommended retail price:  €45800.

Rolex Explorer retail price list 2020/2021

• Explorer reference 214270. Recommended retail price:  €6200.
• Explorer II reference 216570. Recommended retail price:  €7900 .

Rolex Milgauss retail price list 2020/2021

Milgauss reference 116400 . Recommended retail price:  €7900.

Rolex Air-King retail price list 2020/2021

Air-King reference 116900. Recommended retail price:  €6100.  

Notice:

We are not affiliated with Rolex or any of its subsidiaries. The information in this article related to Rolex’s recommended retail prices for 2020 and 2021 in EUR. We do not guarantee the accuracy of any of the information in this resource.