Do Omega Watches Hold Their Value? [Complete Guide]

 Do Omega Watches Hold Their Value?

 Do Omega Watches Hold Their Value? [Complete Guide]

When talking about watches, it’s difficult to avoid the topic of price and value. Because as a matter of fact, Omega watches are not cheap objects, at least not relatively speaking. 

It’s no secret that the vast majority of new products that you buy lose a part of much of their value when you buy them. Just like a brand-new car loses X percent when you buy it from the dealership, most watches also lose value when you buy them from an official Omega retailer. There are of course exceptions to this rule which is predicated on supply and demand. This sometimes applies to hard-to-get limited edition or special release models.

But the fact is that not all watch brands hold their value equally well, and as the title suggests, in this article, we’ll be specifically looking at Omega watches.

Do Omega watches hold their value?

First thing first, it’s important to note that there are a bunch of different factors that affect how well something holds its value on the secondhand market.

Here are some of the factors that we’ll look closer at further on:

  • Type of model: not all models are equally popular (supply and demand)
  • Condition: The condition of a pre-owned Omega watch will obviously affect its value
  • Accessories: what accessories come with your Omega watch will also affect its value
  • Age: How old your Omega watch is will also affect its value

What affects how well an Omega watch holds its value?

Before we go into detail about the points listed above, it’s interesting to discuss what other things affect how well an object holds its value in the secondhand market.

Omega Speedmaster Apollo 11 50th anniversary

Supply and demand

Supply and demand will always be the most important deciding factor in how well something holds its value on the secondhand market.

Omega, like essentially all other watch brands, has official retailers that sell their watches. Today, the demand for Omega watches is quite high (producing millions per year), but at the same time, the supply of the watches is quite high as well.

This means that there is no lack of Omega watches on the market. Instead, they are easily available in Omega stores. And if they do not have the watch you are looking for, in most cases, they are able to order it for you.

Omega Speedmaster Apollo 8

For other brands, for example, Richard Mille, Audemars Piguet, and Rolex, the production is smaller, and there may also be an intentional limit of the production of the most popular models in order to create scarcity and thus increase demand.

The official retailers are the main outlet for watches, including Omega, and when it gets increasingly difficult to get the watch you are looking for from them, because of things like waiting lists and limited production, the demand for those watches on the secondhand market will naturally increase. And as a result, the prices will increase. This is the basic principle of supply and demand.

Now, the reason most Omega watches lose value on the secondhand market is that they are brought from the official outlet (an official retailer) to the secondhand market. The second-hand market does not play by the same rules as the official retailers, and the printing there is instead completely based on supply and demand. This brings us to the next point.

Recommended retail prices

All Omega retailers are the main outlet for Omega watches, and when it comes to pricing, they must follow Omega’s guidelines of the recommended retail prices. There are many reasons why Omega makes recommended retail prices, but the most important is that they want to ensure that all Omega watches cost essentially the same across the world, and also to minimize competition among the official retailers. Of course, this will also help ensure that the watches are not sold at heavily discounted prices (even if they are, but generally not publicly).

Omega Seamaster Diver 300M

Now, this brings us to the next point which is discounts. Discounts are an interesting topic in the world of watches as Omega watches, in particular, are classified as luxury objects

But the fact of the matter is that on many other expensive products, it is common to ask for a discount, for example when buying a car.

The ”problem” with discounts is that it dilutes the brand, and teaches the customer that the watch is not worth what the retail price is. Instead, you eventually take for granted getting a discount. What this will ultimately lead to is pushing down prices of the watches on the secondhand market. The cheaper it is possible to get something from the official retailer, the cheaper they are going to be on the secondhand market.

Take Rolex for example. On the most popular models, it is very uncommon to get a discount due to the fact that the demand for them is huge. And factoring in this with the fact that the ”waiting list” for these models can be months or even years without the right contacts, naturally, the demand for these watches will increase on the secondhand market.

Omega Speedmaster Moonwatch professional

The point of this is that it is absolutely possible to get a discount when buying an Omega watch from an official retailer. In fact, all you need to do is ask.

The brand will always matter

Another factor that will impact the secondhand prices of Omega watches is of course brand. The brand is extremely important in the world of luxury objects.

People are willing and prepared to pay more for something that has a strong and recognized brand. Take for example luxury brands like Hermes and Gucci.

The same goes for watch brands and Omega in particular.

Omega is an old and well-known watch brand that is both respected and appreciated. Some of the world’s leaders and famous individuals have worn Omega watches.

This is actually something that helps improve the secondhand value of Omega watches.

Now, the catch is that there is not only one thing that affects how well an Omega watch holds its value. For example, Omega may have a limited supply of their watches, but if there’s limited demand, the secondhand prices will remain consistently lower than from official retailers.

Omega Speedmaster Moonwatch Sapphire sandwic

Go for the most popular models

Not all models are created equal. Omega has a large number of models and variants in its production, and as with everything, they have popular and they have less popular models.

Omega’s most popular models are the Speedmaster and Seamaster. This results in the fact that these two models also hold their value best on the secondhand market as the demand for them is quite high.

Now, the catch is that within those ranges, there are an array of different variants. There are gold versions, dial variants, functions variants, and so on.

Generally speaking, the classic ”standard” models tend to be the ones that hold their value best on the secondhand market, and this is also true for Omega watches.

The watches that depreciate the least (when talking about modern Omega watches currently in production) are the standard Omega Speedmaster Moonwatch Professional and the Seamaster Diver 300M. Then, there are other models that are also quite popular such as the Aqua-Terra and Seamaster 300.

Omega Seamaster ceramic blue dial steel bracelet wave dial for sale buy online Millenary Watches

Buy from the secondhand market

If you are a conscious buyer who is looking to strike a good deal on your Omega watch, it is almost always best to opt for buying pre-owned.

Just like a car when rolling out from the dealership, an Omega watch tends to depreciate the most when it is taken from the authorized Omega retailer and to the secondhand market. It does not matter if the watch is brand new and never worn.

Now, for the sake of being able to generalize, let’s talk about some numbers about how much a brand-new Omega watch depreciates in value.

Generally speaking, the most popular Omega watches such as the Speedmaster Moonwatch Professional and Seamaster steel tend to lose between 20-30% from the retail price.

Now, if you scored a discount of say 15-20% and bought the watch from an authorized retailer, that’s not a very bad deal. Of course, when you start wearing it, the other factors discussed also play in, such as condition, age, and accessories.

Less popular models such as DeVille and Constellation can depreciate as much as 30-40% on the secondhand market. This is all based on supply and demand. The demand for these models is significantly lower, and thus the prices on the secondhand market remain low. We offer tax-free sales of Omega watches to buyers outside the EU, and for these watches, you will get between 20-35% discount from the retail price.

Now, with that said, the most popular Omega watches actually hold their value considerably well compared to many other watch brands such as Tissot, TAG Heuer, Montblanc, and so on.

Omega Seamaster diver 300M ceramic black vs blue

No, if you buy an Omega watch for full retail price, in most cases, the watch will depreciate in value quite a bit. However, if you get a deal and buy it x percent off from retail, you will be able to save a ton of money that would otherwise have gone lost in depreciation.

Vintage Omega watches

Please recognize that this article focuses specifically on newer watches. The fact of the matter is that an Omega watch can actually prove to be a great investment in the long term as it becomes vintage, but whether or not it will become collectible is pure speculation.

But looking at history, there are many Omega watches, in particular, the Speedmaster which has increased dramatically in value over time and proven to be great investments. But since this is long-term and only speculation, it’s difficult to say how much your Omega watch will depreciate in the long term, because it might just prove to increase in value.


As you can see, there are an array of different factors that affect if an Omega watch holds its value.

The general rule for Omega watches is that they depreciate in value when bought for full retail price. There are some exceptions to this with certain limited editions, however.

Generally speaking, an Omega watch loses between 20-40% in value in the first year. How much depends on the demand for these models, how popular they are, and whether it is new or worn.

At the end of the day, if an Omega watch holds its value depends on what you paid for it. When paying full retail price, Omega watches do not tend to hold the same value as you paid, but if you are able to strike a good deal either from an authorized retailer or on the secondhand market, you may in some cases be able to enjoy an Omega watch and then be able to sell it for the same price that you bought it for.

For buyers outside the EU, we offer unworn Omega watches at tax-free and thus highly competitive prices. Browse our current collection of tax-free Omega watches here.

96 thoughts on “ Do Omega Watches Hold Their Value? [Complete Guide]

  1. I have the original ” tomorrow never die” 1997 Omea Seamaster Profesional Chronometer 300m diver watch. Just wondering does that still hold its value especially compare to the new co-axial Seamaster?……

    1. Hi,
      This watch has proven to hold its value quite well actually! It is considered a classic in many ways and is highly appreciated by Omega fans and collectors!

      Kind regards,
      Millenary Watches

  2. I like reading through a post that will make men and women think.
    Also, many thanks for permitting me to comment!

  3. Very balanced and articulate view. How about a seamaster 600? What happens to these watches 10 years from now when they develop a vintage appeal?

    1. Hi,
      Glad you like it!
      The Seamaster 600 has more and more turned into a vintage classic that is increasing in popularity and value. As such, we would expect it continue to do so in the years to come.

      Kind regards,
      Millenary Watches

  4. My first second hand omega that I bought was what I thought was a 1980 Speedmaster from Ebay about 6 years ago, I’ve since worked out from the serial number that it looks like it is from 1985.
    Gold plated movement with clear caseback, original bracelet watch only. In excellent condition. It looks all original, all lume is creamy yellow and works for about 30 seconds
    I’m curious what it would be worth.
    I have no intention of selling it as it has become very special to me. It cost me $2890 ausd BTW

    1. Thanks so much for sharing! Your watch has certainly gone up many folds since you bought it. It’s a wonderful piece of history and a timeless model!

      It’s difficult to say without having the exact model number. If you do mean gold-plated movement and not case, it sounds like you have the caliber 863. If so, the only model that has this caliber with a see-through case back is reference 3592.50.00.
      If this is indeed the watch you have, then the value should be somewhere around €6000 to €7000 which translates to about 9700 ausd to 113.000 AUSD.

      Hope this helps!
      Kind regards,
      Millenary Watches

      Kind regards,
      Millenary Watches

  5. Hi, The seamaster and speedmasters are mentioned as holding their value whilst the devile and constellation do not tend to. Where does the Tresor Explorer fit into that spectrum?

    1. Hi,
      As a general rule, sports watches tend to hold their value better than dress watches. This is predominantly why Speedmaster and Seamaster hold their value fairly well.
      With that said, the Tresor falls under the category of a dress watch and as such, the demand won’t be as high. With that said, there will always be certain specific exceptions but in this case, the Tresor will likely not be a very good investment long-term, at least not when compared to the Seamaster or Speedmaster, simply due to the limited demand for this model in comparison.

      Kind regards,
      Millenary Watches

  6. Great article. I have a 1997, 3521.80.00 Omega Speedmaster Day Date Two Tone Blue, Maison Fondee En 1848 (back of the case). Still have the original warranty card but the original box was aged badly and discarded.

    Will you know how much now vs original purchase price?

    1. Hi,
      Beautiful watch!
      With the original warranty card, the watch should be worth approximately €2200 to €2500.

      It’s difficult to estimate the original retail price for a watch from the early 2000s but it was likely below €2000.

      Kind regards,
      Millenary Watches

  7. Hi, Thank you for the well balanced article. I bought a De Ville gold plated ladies dress watch for £180. It needs TLC to be refreshed and the repair price is 550 USD. Should I go for the repair and will this hold its value. It’s a 1980s De Ville. Thanks

    1. Hi,
      If the price you bought it for was the actual market value, a service of 550 is unlikely to increase the value of the watch by that much. Therefore, it would in that case be unlikely that it’s “worth it” in the sense that the value of the watch is increased by an equal amount. With that said, if you got a good price just because it was in poor condition, it’s obviously a lot easier to sell a functioning watch and in this case, it’s possible that it is worth it.

      Kind regards,
      Millenary Watches

  8. hi, I m Mr Nages Odedra. I have omega constellation yellow gold watches. its serial number is 60156041. please help me, I want invoice. Sir you guide me how it possible?

    1. Hi,
      Only Omega has access to their serial number records. Kindly contact an official Omega retailer and they should be able to assist you.

      Kind regards,
      Millenary Watches

  9. Hello,

    l am looking to purchase an Omega speedmaster mk ii 2014 two tone sentha gold and my local jewellery store, after some haggeling, has offered it to me for $11k CAD including taxes as they are closing the store. The retail price for this model on Omega’s website is $15,600, excluding taxes. The watch is new and comes with box and paper as well as still wrapped in clear protective clear plastic. This will be my first Omega watch to own too, as l have a 2008 rolex two tone blusie submariner and few Citizen eco drive watches.

    My two question are if this is a good Omega watch for holding its value long term and if that is a good deal for a new 2014 re-issued Omega speedmaster mk ii two tone gold sethna? l was also wondering if there is any issues that other owners of such Omega model have encountered?

    Thank you!

    1. Hi!
      That is a fairly good price indeed, below market price.
      Firstly, it’s worth pointing out that this is a very niche watch. Its unique design and large size mean that it doesn’t appeal to everyone. For that reason, it’s almost certain that it won’t have the same value increase as the most popular models like the Seamaster or Speedmaster Moonwatch.
      With that said, it is a good deal and whilst it will likely only increase in value moderately over time, it will likely hold its value fairly well at the least.
      Second, this is a great timepiece with great performance. As long as it is maintained and serviced at regular intervals (like all mechanical watches should be), there’s generally nothing to worry about.

      Hope this helps!

      Kind regards,
      Millenary Watches

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