How to Check Tag Heuer Serial Number – Complete Guide

TAG Heuer Aquaracer Calibre 5

How To Check TAG Heuer Serial Number

Tag Heuer is one of the largest Swiss manufacturers in terms of watches produced yearly. It is today known as a luxury brand and is well-known all around the world. But with all of this also comes that Tag Heuer watches are commonly counterfeited.

One way to avoid buying a counterfeit watch is by looking at the serial number. However, have in mind that this is no guarantee that the watch is authentic. But more on this later.

In this article, we’ll teach you everything you need to know about Tag Heuer serial numbers. How do they work? Where can you find the serial number?

TAG Heuer serial numbers

The serial number of a Tag Heuer is unique to a specific watch. This helps identify the exact watch, for example when it was manufactured, which model the serial number was used for, and so on. The serial number normally comprises two or three letters followed by four numbers. However, some differences can apply to the number of letters and numbers. 

The serial number is not to be confused with the model number, also known as the reference number. The reference number is, as the name suggests, the number that reflects the model of the watch. This is not unique to a specific watch, but rather an exact model. Tag Heuer changed the reference number system in 1992.

The serial numbers vary a lot for watches before 1992 before this new update.

Where can I find my TAG Heuer watch’s serial number?

Every single Tag Heuer watch that leaves the factory is engraved with the reference number and the serial number on the case back. If the watch has a see-through case back, it will be engraved on the edge of the case back.

Sometimes it can be difficult to spot the serial number with the naked eye depending on the model, and you may need a loupe or magnification to read it. Both the serial number and reference number are placed directly above the other.

The bottom number is your TAG Heuer’s unique serial number and the top is the model reference number which relates to the model type.

Tag Heuer watches without serial numbers?

As mentioned, all Tag Heuer watches have serial numbers. This means that if you have a Tag Heuer watch that does not have a serial number, it is probably fake.

Now, as mentioned earlier, some vintage Tag Heuer watches did not have serial numbers, but the number is, generally speaking, very low.

In some cases, the serial number bay has been buffed or polished away, and you should always avoid buying a watch that has had the serial number intentionally removed as it may be signs that it has been stolen.

Now, don’t believe that if a Tag Heuer watch has a serial number, it is authentic, because this is not the case. If a counterfeiter has made a whole watch, it is not difficult to engrave a serial number as well. In most cases, the serial number used is completely made up. However, in some cases, c counterfeiters go to great lengths by finding the serial numbers of real Tag Heuer watches, for example online, and then using the serial number of an authentic Tag Heuer watch for their counterfeit watch.

You can, if you are suspicious, search your serial number on the internet. Many fake watches use the same serial number, even though they may use the serial number from an authentic watch (or not). Sometimes forums and discussion platforms highlight fake watches and common serial numbers used.

TAG Heuer Autavia CBE.2110.FC8226

Tag Heuer serial number lookup

Tag Heuer has a serial number database lookup online that allows you to see – with the help of your serial number – when the warranty was activated. This can be seen at http://tag.hr/warranty.

This website is currently under construction, but we will see if Tag Heuer decides to further build on and improve the Tag Heuer serial number database.

The good thing about the Tag Heuer serial number lookup is that when you search for your serial number, it allowed you to easily see if the serial number matched your watch as well as your watch’s production date. The digital TAG Heuer warranty is a huge step up for TAG Heuer as it helps prevent counterfeit watches. The issue is, of course, that counterfeiters can still steal serial numbers online and use them for the same watch, so when someone looks it up, it will show up on TAG Heuer’s website, although it is actually for a different (and authentic) watch).

TAG Heuer Monaco Calibre 12

If you have a fake watch, it is not uncommon that the serial number matches a completely different model than the one you have. Or… no results are found when you search for it, which means the counterfeiters have just made up a serial number to use.

If you are uncertain about the authenticity of your Tag Heuer visit a Tag Heuer official retailer and they may be able to help you verify it. A skilled watchmaker may also be able to help you.

Do you have any additional specific questions regarding TAG Heuer serial numbers? Consult one of our watch experts here!

76 thoughts on “How to Check Tag Heuer Serial Number – Complete Guide

  1. Hi i have heard if you bought a tag heuer from early 2010 , the serial number wont show up as it was too early and tag heuer didn’t save it in their digital database then . is this true?

    1. Hi,
      It is true that the majority of older TAG Heuer watches cannot be found in the digital database.

      Kind regards,
      Millenary Watches

  2. Hi has anyone come across a tag formula 1 watch where the logo on the watch face is red on top and green at the bottom I have been told it is a manufacturing fault

  3. Hi I have just accuired a tag heuer watch with number 934 406 on the back , any ideas on what model it is please

    1. Hi,
      You can use the TAG Heuer Warranty system to see if your model is in the database by entering its serial number. If not, the model name should be printed on the dial, as well as the reference number engraved on the back (normally).
      https://www.was.tagheuer.com/AfterSalesService/CustomerWarranties

      Kind regards,
      Millenary Watches

  4. Hello serial number wuz8153
    Is this correct for a formula one tag Heuer

    1. Hi,
      You can use TAG Heuer’s database to check serial numbers here:
      https://www.was.tagheuer.com/AfterSalesService/CustomerWarranties

      Kind regards,
      Millenary Watches

  5. Hi just got a tag watch I would be grateful if you can check my numbers on the back regards WAZ2011 FOLLOED BY WZC1511

    1. Hi,
      You can use TAG Heuer website:
      https://www.was.tagheuer.com

      Kind regards,
      Millenary Watches

      1. Hi I got this TAG HEUER FORMULA 1 WATCH BOUGHT FOR ME FOR MY BIRTHDAY,,IM JUST WONDERING IF YOU CAN TELL ME IF IT’S A FAKE OR A GENUINE ONE,,XCAZ2011, XX018376,, These are the two numbers on the back of the watch . Thank you

        1. Hi,
          Please refer to TAG Heuer’s serial number system here:
          https://www.was.tagheuer.com/AfterSalesService/CustomerWarranties

          In addition, we always advise having the watch checked by a watchmaker to say for sure whether the watch is authentic or not.

          Kind regards,
          Millenary Watches

          1. do you have to look up on pc ? because when I do on phone a black line comes in and I can’t go no further !https://www.was.tagheuer.com/AfterSalesService/CustomerWarranties

          2. Hi,
            It still works well for us on PC. If it is not working with phone, you should definitely try the PC.

            Kind regards,
            Millenary Watches

  6. Is the carrera heuer limited edition green dial watch with stainless steel strap having reference number of XCV201AP and serial number of XX033787 authentic, Is this watch automatic or quartz as it’s not mentioned on the watch. Thanks

    1. Hi,
      The XCV201AP is an automatic watch. It is impossible to say whether it is authentic solely on the information provided. We would advise you to take it to a professional watchmaker and have it assessed to determine its authenticity.

      Kind regards,
      Millenary Watches

  7. Hi i have CARRERA SENNA CALIBRE 16 limited edition watsh but i can’t see on the back serial number i find only on the strap numbers is Y-F3 FAA032 so my question is do my watch fake.thanks

  8. Can a tagheuer watch be genuine in all aspects like movement and other parts but the serial number is not found in the database?

    1. Hi,
      Yes, TAG Heuer has not been actively using its database until the last couple of years, and in general, retailers are meant to include the watch at the point of sale. As such, it is not strange if the watch is not found in the database.

      Kind regards,
      Millenary Watches

  9. This might help me to learn more about a lady’s Tag watch that a good friend gave to me because I love watches of all brands and sizes, it has been a hobby for many years tinkering with them and try to fix as well I have a lot to learn thank you .

    1. Glad you found it helpful! Thank you for reading!

      Kind regards,
      Millenary Watches

  10. I have a Tag Heuer 1000 ( Ref. 980.020N ) in need of service. Where can I find the S/N?

    1. Hi,
      Not all TAG Heuer watches have serial numbers. Since this model does not have it on the case back, the only alternative place is on the movement/inside the watch. Hope this helps!

      Kind regards,
      Millenary Watches

Leave a Reply

Your email address will not be published. Required fields are marked *