Panerai Warranty: The Ultimate Guide to Eight-Year Extended Warranty

Panerai Warranty

Panerai Warranty Guide

How does the Panerai warranty works? What does it cover and how long is the warranty of Panerai watches?

In this complete guide, we will go into detail about everything you need to know about the Panerai warranty.

Panerai eight-year Warranty

Panerai announced that it has extended its manufacturer’s warranty on all watches to eight years, which brings the brand up to par with some of the best brands in the world. The industry standard for warranty is two years, but to make the brand more competitive on the market, and to show that the brand stands proudly behind its watches, Panerai now offers an eight-year warranty for all its watches.

Panerai called it Pam.Guard Program. The name derives from the fact that the reference number of Panerai watches begins with the letters PAM.

The PAM-Guard program of eight years of warranty applies to watches sold two years from November 26, which is when Panerai officially launched the program.

In order to enjoy the eight-year warranty, you must register your watch in their program online. When you register your watch, you will, in some cases, be sent invitations, newsletters, and gifts. You can access the Pam.Guard program online with most devices. 

The CEO of Panerai Jean-Marc Pontroué stated after presenting the news of the extended warranty that the new commitment “was made possible by the very high level of technical efficiency and reliability achieved by watches produced by the Panerai Manufacture in Neuchâtel”.

Panerai warranty

Furthermore, the CEO said the initiative represented a “proactive form of engagement with consumers and at the same time a way to strengthen the sense of belonging to the Panerai community”. “With this long-term vision, extending the international limited warranty up to eight years is a natural, virtually inevitable step.

The Pam.Guard interface is accessible through multiple devices and formats, and can also be activated at Panerai and authorized retailers’ boutiques.

Note that you must apply for the extended warranty, and it is not always that it is approved for various reasons. Primarily if your watch is not eligible for an extended warranty, for example, if it is too old. You apply for the extended warranty at In order to enjoy the warranty, you must allow Panerai to use your personal information to receive communications from Panerai about products or services. This is obviously an effective way from Panerai to build customer relationships and connect with its customers directly rather than via their official retailers.

Panerai Warranty

Panerai states: ”We may send you marketing information using e-mail, text, telephone or post. We may also use your personal information to deliver personalized messages or advertising on social media or other digital platforms.”

To learn how Panerai handles your personal information, you can have a look at the Panerai Privacy Policy. You can, of course, opt-out of this at any time thereafter.

The standard Panerai warranty is two years, but if your watch is successfully approved after the application of a warranty extension under the Panerai Pam.Guard program, your Panerai will be able to enjoy an extended Panerai International Limited Warranty for a maximum of 6 years.

Panerai highlights that under no circumstances can the Panerai International Limited Warranty cannot exceed 8 years.

Panerai 8 year warranty


The warranty is connected to the watch and not a person. The warranty follows the watch and not the owner, and therefore, it does not matter if you are the original buyer of the watch. Keep in mind that the PAM.guard program warranty extension is done through a personal account, and this is registered to the account of the creator.

Panerai states that participation in the Panerai Pam.Guard program may not be sold, transferred or assigned to, or shared with, anyone else. If Panerai finds any abusive or fraudulent activity related to Panerai Pam.Guard program, and/or a violation of its terms, as determined by Panerai in its sole discretion, they reserve the right to make any adjustments to, including termination of, your benefits under the Panerai Pam.Guard program.

Panerai reserves the right to modify or restrict any aspect of the Panerai Pam.Guard program (including its services and/or benefits) without notice. Any such changes would be stated in an updated version of these terms on our website.

Do also note, however, that in some cases, Panerai can ask you to provide additional information and/or related documentation about your purchase (e.g., purchase invoice, original Panerai International Limited Warranty, etc, when you apply for the extended warranty. If you are not able to provide the requested documentation, Panerai may deny your application. The most important part, however, is always that you have the original warranty card.

You can check the expiry date of the Panerai International Limited Warranty by consulting your watch profile in your Panerai customer account online, or, if you prefer, you can call a Panerai call center.

Panerai Warranty

Panerai warranty terms and conditions

As with all warranties, terms and conditions apply to the Panerai warranty. The same conditions apply to the two-year warranty as it does with the extended warranty.

Do note that the terms and conditions of the Panerai Pam.Guard program or the original 2-year Panerai International Limited Warranty do not affect your rights as a consumer under applicable local law in which country the watch was purchased.

Panerai Warranty

When can you apply for an extended Panerai warranty? 

You can apply for the extended warranty at any time via the Panerai Pam.Guard program during the time your original two-year warranty is still valid. This means that you have two years from the date of purchase to apply for the extended warranty.

Reasons why your application for an extended Panerai warranty may be denied

As mentioned, you apply for an extended warranty at Panerai. For various reasons, your application may be denied. Panerai describes it as follows ”Warranty Extension, may be denied by Panerai at its sole discretion for any reason, including without limitation”. Here are the reasons why your application may be denied:

  • If you are not registered as a participant in the Panerai Pam.Guard program
  • If you apply for Warranty Extension outside the original 2-year Panerai International Limited Warranty period
  • If you apply for a warranty extension and your watch is not eligible for an extended warranty, for example, if it is a “not for sale” watch according to Panerai records -for example, a prototype.
  • If you are not a bona fide final customer or in case of abuse.
  • If you apply for the warranty extension and the reference number of your Panerai does not correspond to the original reference number recorded by Panerai (could be signs that your watch has been tampered with or is not original).
  • If you cannot provide additional information or documentation about your purchase, for example, purchase invoice, original Panerai  International Limited Warranty, etc.
  • If the participation in the Panerai Pam.Guard program is canceled by Panerai or you.
  • If you do not agree to receive marketing information at the time of application for the warranty extension

Note that Panerai reserves the right to cancel your participation in the Panerai Pam-Guard program at any time after approval, for any of the reasons listed above or other reasons that Panerai finds relevant.

If you wish to cancel your participation in the Pam-Guard program, you can send an email to


Panerai requires that you are 18 years or older to register for the Panerai Pam.Guard program.

In order to register if you are 13 years of age or older, you must have the consent of your parents or legal guardians prior to registration. 

When you register, you agree that you are 18 years or older or that you have your parent or legal guardians’ consent if you are between 13 and 18. When you register, you create a profile inside the portal.

Have in mind that the Panerai Pam.Guard program is limited to individuals only and to one account per individual. This does not mean that you can only register one Panerai watch from your account.

Do you have any additional specific questions regarding Panerai warranty? Consult one of our watch experts here!

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