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Rolex Holographic sticker: The Story About the Rolex Caseback Stickers

Rolex is a watch brand that pays attention to each and every single detail of their products. From the clasp to the protective stickers that are on the watch. Everything that Rolex does and a Rolex watch have, is there for a reason. A reason that has been thoroughly thought through until it has been implemented.

A detail of a Rolex watch that may be completely irrelevant for most people, but an interesting detail for us Rolex-nerds, is the Rolex holographic sticker.

In this article, we’ll go into detail about this very small detail of a Rolex watch; the holographic Rolex caseback sticker.

Rolex Holographic sticker

Now, most people may consider the holographic sticker completely uninteresting, but knowing about it, what it is and what it means actually has benefits. We are not just discussing it because we are watch-nerds. But before we go into detail of that, let’s look at the background of this Rolex caseback sticker.

First off, many people have an idea that unless a Rolex watch has a green holographic sticker on the caseback, it is not authentic.

However, that is not the case (pun intended).

This idea is not completely wrong, because the original idea of the holographic sticker was to make it easy to deter counterfeiters, but this proved to be ineffective. The reason was of course that the counterfeiters replicated this sticker and implemented them on their watches. This may not come as a surprise.

If they can replicate a whole watch, replicating a sticker shouldn’t be a problem. Of course, some fake watches that feature the sticker may only have the sticker, but it does not have a hologram. What is especially interesting is that you can see that a lot of counterfeit watches still implement the holographic caseback sticker, despite the fact that it was removed more than a decade ago. So if you see a modern Rolex watch with a green caseback sticker, you will be able to tell it is fake instantly.

When we go further back in the Rolex history, you will find that these watches do not have the green caseback sticker. Instead, you will see that they either have no sticker, or some other type of sticker, such as this:

What you should know is that there have been a large number of different caseback stickers used over the years, but these stickers have never been intended to stay on the watch. Just like a Rolex watch is covered by protective plastic when buying it, one of those elements is a caseback sticker.

And this is meant to be removed. The reason why you can see green holographic stickers, or any other sticker for that matter, is that the original owner did not want to remove it, or simply didn’t consider it. The green sticker contained apart from a ”hologram” the Rolex logo and the model number of the watch.

When did Rolex stop with the green holographic caseback sticker?

Rolex used the green holographic sticker for decades but stopped with them in late 2007. Now, the green holographic Rolex caseback stickers were replaced by a transparent sticker. Therefore, Rolex watches that are dated after 2007 should not have the green sticker on the caseback. The crown logo was not put on the stickers until after 2002 and the reference number also looked different.

The transparent sticker is meant to protect the caseback of the watch. This avoids scratching and other wear marks from degrading the look and value.

Why is there a red line on the back of a new watch?

As mentioned Rolex now features a transparent caseback sticker. Normally, the side of a transparent protective sticker has some kind of colored edge so that you know where to pull in order to remove it. 

But what is interesting is that while new Rolex watches have a transparent sticker, the edge is actually green, not red.

However, when a Rolex is serviced at a Rolex service center and receives a polish, it will get ”service stickers” on it. And one sticker that is applied is a caseback sticker – which has a red edge, not green.

Rolex caseback stickers today

So today, Rolex watches have transparent caseback stickers when they arrive new from the Rolex factory to a dealership.

But today, there is a new Rolex policy which says that the authorized dealer needs to remove all the factory stickers before delivery of your watch. This means that you will see very few modern Rolex watches out in the wild that still have their caseback sticker on.

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6 thoughts on “Rolex Holographic sticker: The Story About the Rolex Caseback Stickers

  1. Just buy rolex at online,i know it not real because of the price,but its impressive a nice packaging look like original

    1. Thank you for sharing your thoughts!

      Kind regards,
      Millenary Watches

  2. No don’t just buy a Rolex online, well a fake Rolex, but authentic only. Buying anything fake or counterfeit is aiding child slavery amongst many other things not to mention that 99% of the time anyone that has or knows the original brand can tell it’s fake. Nothing is impressive about buy replicas or about flaunting a fake, you make yourself look like a fool. Trust me you’re not fooling anyone. Save your money and buy authentic only and if you can’t afford it then buy something you can. People buy Rolex and other luxury brands because they appreciate the craftsmanship that goes into creating such a beautiful piece. I own 3 personally and am proud to own them because of the work that went into creating them. I would never ever consider wearing a fake Chinese look a like just to look like I could own the real thing. It’s a slap in the brands face.

    1. Thank you for sharing your thoughts!

      Kind regards,
      Millenary Watches

  3. Hi. I heard that some Rolex fakes are so close to the real article that a dealer / watch repairer needs to go to the extent of removing the movement and checking the surface finish / exact colour of the crimson wheels on the auto wind gears. I agree with the comments made here that one should not buy a fake …. but, if such an effort is required to distinguish between the fake and original, it does mean that money is unnecessarily spent just for personal knowledge that the watch is genuine.

    1. Hi Darren,

      Thank you for your comment and for sharing your thoughts. However, we would have to disagree as it couldn’t be further from the truth.

      The first reason is that counterfeit goods are illegal and support organized crime.

      Kind regards,
      Millenary Watches

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