Are Tudor Watches Made by Rolex? Here’s the Answer!

Are Tudor watches made by Rolex

Are Tudor Watches Made by Rolex? Here’s the Answer!

Are Tudor Watches Still Made by Rolex?

There’s a lot of confusion about Rolex and Tudor and their relationship. Most people know that these brands are closely associated with each other, but not quite sure how far that association stretches today.

It’s no secret that Tudor and Rolex aren’t completely far from each other, but does this mean that Tudor waters are made by Rolex?

If you’re here, you know that back in the days, Rolex made the Tudor watches, but a lot has happened since the Tudor brand was founded, and that’s exactly what we’re going to look at today.

Are Tudor watches still made by Rolex? And what is the relationship between Tudor watches and Rolex today?

Are Rolex and Tudor associated?

In recent years, Tudor has skyrocketed in popularity and gained immense success since the relaunch in 2009. When Tudor was a new company, it was more alike Rolex than it is today, and this is because of the fact that Tudor was actually founded by Hans Wilsdorf, the founder of Rolex.

Hans Wilsdorf said the following quote on March 6th, 1946:

”For some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standards of dependability for which Rolex are famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company.”

As a result, Tudor is often called the ”little sister” or ”little brother” of Rolex. In many people’s eyes, Tudor has been called the ”poor man’s Rolex” due to the fact that it was positioned as a more affordable alternative. But especially after its relaunch, Tudor has built a different reputation, of a high-quality, reputable watch company, with a rich and interesting history, which reflects quality craftsmanship and watchmaking. The goal of Tudor’s relaunch was to separate itself from Rolex and not be seen as a cheaper alternative to Rolex, but more so a competitive and attractive choice for high-quality timepieces in a more affordable category. At the same time, Tudor would focus more on designs and technical experimentation, and this has come to separate and distance Tudor from Rolex.Tudor and Rolex lumeshot

Today, Tudor is a sister company to Rolex. Both are owned by the Hans Wilsdorf Foundation.

Are Tudor watches still made by Rolex?

The short answer is ”to some extent”. Rolex and Tudor still cooperate and work together in a number of different areas since they are in fact own by the same foundation. Some mean that certain parts are still made in Rolex’s own facilities since it is a much cheaper alternative due to Rolex’s advanced own factories, but on the other hand, some mean that they outsource most of its parts, but for now, this is information that is still unconfirmed. The most logical and truthful answer, however, would be that the components used in Tudor are most likely made by the very same individuals making Rolex components, most likely with the same machines as well.

Rolex Deepsea Sea-Dweller 126660

In the beginning, when the Tudor brand was founded, Tudor was more closely aligned with Rolex than it is today. In fact, in the beginning, Tudor was equipped with already completed movements, but they placed these movements in Rolex’s very own cases and bracelets. This meant providing the customer the reliability of a Rolex but at a lower price. As such, this is why you can find Rolex crown logos on old Tudor, as well as see Rolex text on places such as the caseback on certain timepieces. As such, when Tudor was just founded, you may say that Tudor watches were made by Rolex.

Of course, this is not the case anymore, since the parts for Tudor watches are either in Tudor’s own factory or sourced, such as some movements which are bought from ETA.

Rolex Air-King 116900

Are Tudor watches made by Rolex?

As mentioned now, Tudor is a sub-brand of Rolex. Upon its relaunch, the brand only used ETA movements, but in an effort to create a new unique selling point, and to prove that Tudor means business, they have started to introduced in-house movements in a number of Tudor’s watches. Rolex, on the other hand, uses in-house movements for all of its watches.

Today, many of Tudor’s watches are ”heritage models”, which have been inspired by heritage timepieces made by Tudor. And since originally, Tudor used Rolex cases, you’ll see a great similarity between the look of Tudor watches and certain Rolex watches, thus the association between the two brands.Tudor 79220B

In selling, Tudor’s close relationship with Rolex is often pointed out, and this is in order to prove the quality and precision that Rolex is known to have, by essentially everyone, while Tudor, on the other hand, isn’t as known to most people. On the flip side, Tudor isn’t very loud about its relationship with Rolex, because it doesn’t want to have the reputation of a ”poor man’s Rolex”, or ”Basically a Rolex”. Instead, Tudor wants to be able to stand on its own legs and build a strong reputation by itself as an ”entry-level luxury watch”.

On the flip side, while Tudor doesn’t talk about its relationship with Rolex in their marketing, you can be quite sure that people selling Tudor watches, including many people who are passionate about the brand and its history talks about it, and therefore, people will still find out about and learn about Tudor’s association with Rolex.

14 thoughts on “Are Tudor Watches Made by Rolex? Here’s the Answer!

  1. do you trade?

    1. Hi Mark!
      Yes, we welcome trades. You are very welcome to email us or contact us in our live chat.

      Kind regards,
      Millenary Watches

  2. I congratulate, your opinion is useful

  3. Just inherited Tudor Sport chronograph. 20300.
    Would like to get copy of operating info or date setting tool
    Unable to find or get. Help.

  4. Wish to exchange my Piaget in white gold. ( polo)
    Any suggestions

  5. On May 23, 1967 I was married 10 years. I received at that date from my wife the Tudor Rolex 36 dia. two tone Tudor Rolex day date with the Champaign basel. That watch is still on my left wrist. Every day. About 6 years ago I had it cleaned and checked. When I got that watch we were living in the Netherlands. This watch is part of my body. I am now 84 years and lives with my wife in Glendora, Ca 91740

    1. Hi Ronny,
      Thank you for sharing your story! This just goes to show that a watch can be so much more than just a means of telling the time. It also has a deeper meaning and tells stories.

      Kind regards,
      Millenary Watches

  6. I’m sure I read somewhere that Tudor is actually housed in the Rolex headquarters alonside Rolex A nice informative article. Thank you

    1. Hi Laurence,
      Glad you liked it! Thank you for reading.

  7. Is it possible to get a new sapphire crystal face for my Tudor which is now 45 years old. It is an Oyster Prince Date Day,

    1. Hello,
      Yes. We would advise you to contact an official Tudor retailer and they should be able to help you.

      Kind regards,
      Millenary Watches

  8. I have a Tudor 1979 Oyster Prince. Serviced 3 times. Still working great. Keeps accurate time. I wore it every day working for about 30 years. Now it is my dress watch. Giving it some time to rest. Plan to pass it on to my son. I hope he enjoys it as much as I have.

    1. Thank you for sharing! It’s a perfect heirloom!

      Kind regards,
      Millenary Watches

  9. Beautiful….

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